Fortitude 50 exists to change that. It’s a space to rebuild, reconnect, and reimagine what’s next. Over six weeks, participants reignite confidence, rediscover strengths, and explore fresh opportunities - whether returning to work, launching a business, or enhancing visibility in their communities.
Launching in late January ensures support when motivation dips, isolation grows,and confidence wavers. Through movement, creativity, and inspiration, we ignite transformation from the inside out.
Fortitude 50 is more than a programme - it’s a movement challenging outdated
assumptions and proving that women
Why We Created Fortitude 50
Fortitude 50 was born from a simple, urgent truth: women over 50 are invisible.
Redundancy hits this age group harder than most, career pathways narrow, and employers often overlook experience in favour of youth. Menopause, midlife transitions, and systemic age bias leave many women feeling undervalued, unheard, and unseen.
Too often, women at this stage of life feel unseen: their skills dismissed, their
potential underestimated, their voices muted.
Why Now
● Redundancy among women 50+ is rising sharply; pathways back into work are limited.
● Age is missing from most DEI strategies, despite older workers being 30%+ of the workforce.
● Excluding women 50+ has a £31bn economic impact annually (lost output + tax revenue).
● Social and economic urgency meets untapped potential - Fortitude 50
bridges the gap.